But Light bartenders become magicians in this fun, engaging social media campaign. In the spirit of YouTube sensation Zach King, Vidzu Media concepted and produced 15 Vine-sized (6-sec) videos in Miami to be used in Bud Light’s social marketing. Vidzu Media worked closely with our sister agency RedPeg to make the campaign a success. Our videos racked up over 4 million views and delighted fans across the world.
