Bud Light

Social Campaign

But Light bartenders become magicians in this fun, engaging social media campaign. In the spirit of YouTube sensation Zach King, Vidzu Media concepted and produced 15 Vine-sized (6-sec) videos in Miami to be used in Bud Light’s social marketing. Vidzu Media worked closely with our sister agency RedPeg to make the campaign a success. Our videos racked up over 4 million views and delighted fans across the world.