FERGUSON "ANGER TO ACTION"
CENTENE CORPORATION & THE URBAN LEAGUE
In 2014, the city of Ferguson, Missouri was rocked by social unrest following the shooting of Michael Brown. However, amidst the turmoil, Centene CEO Michael Neidorff saw an opportunity to help the community. With board approval, Centene announced the construction of a new service center, complete with a community resource center and early childhood education center, providing over 250 jobs to the Ferguson area. The creation of this center was a major turning point for the community, and the story of its development is told in a powerful new documentary video produced by Vidzu.
Using a mix of live-action footage and interviews, the documentary video tells the story of how Centene’s vision became a reality, and the impact that it had on the lives of those who live and work in Ferguson. Through powerful testimonials from community members and Centene executives alike, viewers get a firsthand look at the transformative effect that the center has had on the community.
As the video unfolds, viewers are transported to the heart of Ferguson, experiencing the center’s construction, opening day celebrations, and the many services that it offers to the community. With a focus on the center’s impact on early childhood education, the documentary video shows how Centene’s investment in the community is helping to create a brighter future for the children of Ferguson.
The production quality of the documentary video is top-notch, with beautiful cinematography and expert editing that captures the heart and soul of the community. Through its compelling storytelling and stunning visuals, the video offers a powerful reminder of the importance of investing in underserved communities, and the transformative effect that such investments can have on the lives of those who live there.
Overall, the documentary video produced by Vidzu is a powerful testament to the positive impact that businesses like Centene can have when they invest in the communities they serve. Its message of hope and transformation will inspire viewers for years to come. If you’re interested in creating a documentary video story for your own organization, contact Vidzu today to start the conversation.