FUSION FLEXWEAVE WORK
Warson Brands approached Vidzu Media with a unique goal in mind. They wanted to promote the Reebok Fusion Flexweave™ Work series of footwear and highlight the innovative Floatride Energy cushioning technology that sets this product apart from others on the market. To accomplish this, Vidzu took an advanced 3D animation approach to fully showcase the shoe’s features and benefits.
The use of 3D animation technology allowed Vidzu to illustrate the weightlessness of the Reebok Fusion Flexweave Work shoe and create seamless transitions when changing colors. By utilizing X Particles, Vidzu was able to showcase how the Floatride Energy sole is made in a dynamic and captivating way. They even used this same technology to create a falling rock that shatters and freezes on the safety toe, resulting in a cinematic and memorable action movie moment.
The advanced 3D animation video was not only visually stunning, but it also incorporated sound effects that added to the overall experience. The opening explosion, impacts, spins, and glitchy text animations were all carefully crafted to produce an energetic and edgy animation that highlighted all of the Reebok Fusion Flexweave Work series’ unique features.
This video production was a great success in promoting the Reebok Fusion Flexweave Work series of footwear, and it is a testament to the power of advanced 3D animation technology when it comes to advertising products. Overall, Vidzu Media created an engaging and memorable piece that showcased the Reebok Fusion Flexweave Work series in the best possible light.
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