The Secret Sauce to Great Videos: Post-Production Process
Imagine going to your favorite Italian restaurant. There are so many authentic things you love about the establishment. The trip there – is about a 20-minute drive into a quaint part of the city with homes and mom-and-pop eateries on every corner. Since you made the reservation a month ago, the anticipation is the kid […]
The Power of Video Advertising: How to Incorporate Video in Your Next Ad Campaign
Video advertising has become one of the most effective ways to reach and engage audiences. It has the power to convey emotions, tell compelling stories, and capture attention like no other medium. Incorporating video into your next ad campaign is crucial for staying ahead of the competition and reaching your target audience. In this blog […]
The Power of Animation in Marketing: Why Businesses Should Embrace Animated Video Production
Animation has become a powerful tool in marketing, especially with the rise of digital platforms and the demand for engaging and shareable content. Businesses of all sizes have turned to animation to promote their products and services through explainer videos, social media ads, and more. Animated content offers a visually captivating way to tell stories, […]
Why is it essential to budget for video in your marketing strategy?
As a video marketer, understanding the significance of content creation and the importance of utilizing the right creative to tell your story and expose your brand to the masses takes time and knowledge of the video production process. According to HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is needing an adequate budget to create […]
Is it Time to Hire a Video Production Company?
Whether you want to promote a product, service, event, or story, video is a powerful way to capture your audience’s attention and communicate your message. Videos have become essential to how people interact with the world and have been a potent and successful marketing tool in the last decade. Why? For one, videos are more […]
The Art of Event Video Coverage: Insights on Producing Video Content for the SLU Be Heard Women In Leadership Conference
Video coverage of events has become an increasingly popular way to capture and share important moments with a broader audience. Whether it’s a conference, music festival, or product launch, video coverage can help bring an event to life and create a lasting impression. This is Vidzu Media’s second year covering the SLU Be Heard Women In Leadership […]
From Concept to Completion: The Three Phases of Video Production
From Hollywood blockbusters to low-budget indie films and Super Bowl commercials to social media ads, all video projects have one thing in common: they undergo three distinct stages of production – pre-production, production, and post-production. These stages are essential in the filmmaking and video production process, as they help bring the creative vision to life. […]
The Importance of Female Representation and Diversity in the Film and Video Production Industry
Gender representation in the film and video production industry has been a topic of discussion for decades. For many years the industry was dominated by men, with very few women in prominent roles behind the camera. However, in recent years, there has been a shift towards greater gender representation and diversity on sets. Our team […]
How Video Influences Decision-Making
Branding video is everywhere, from your TV to your smartphone to your computer; it’s embedded in your emails, your social media streams, and your favorite websites. Why? Because video is generally effective. Modern consumers tend to trust and act on video. Consider the rise of TikTok, which almost seamlessly incorporates video advertising among its user videos. […]
New Year’s High-Resolution: Make Video Part of Your Marketing Strategy
[vc_row][vc_column][az_blank_divider height_value=”30″][az_column_text] If video isn’t already part of your plan to grow your organization in 2022 and beyond, it’s time to reconsider. Video is versatile enough to span multiple platforms and formats, and consumers respond to video like no other marketing medium. Video has become vital to digital marketing, where it drives traffic and generates […]