Vidzu Media

Why is it essential to budget for video in your marketing strategy?

As a video marketer, understanding the significance of content creation and the importance of utilizing the right creative to tell your story and expose your brand to the masses takes time and knowledge of the video production process. According to HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is needing an adequate budget to create video content. It is crucial to consider how much you are willing to pay for content creation and understand how compelling content is made through videos. So many factors like people, scenes/locations, scripting, graphics, etc., can enhance the quality of your content and maximize its impact.

Before we dive into creating a video, reviewing the three phases of video production can help you wrap your head around where your money is spent when you hire a professional video production team to produce your marketing videos.

Now that pre-production, production, and post-production have been introduced, let’s start to look at what you need to ask yourself before even thinking about the content you will create. When it comes to content creation, knowing how much you want to spend is essential. This decision will depend on factors more than just the ones mentioned above, including the complexity of the project, number of deliverables, length of the video(s), how many people are involved, and where filming will occur. In a HubSpot article from 2022, 31% of marketers surveyed allocated 21 to 40% of their total marketing budget to video. Statistics about social media video can be found in this SproutSocial article from February of 2023, where it states that 93% of social media marketers who use video say it’s a vital component of their social media video strategy.

If confusion starts, don’t worry; this Clutch article breaks down the video production budget into four buckets.

  1. Purpose and goals of the video
  2. Research and compare prices for B2B video production services
  3. Equipment and resource costs
  4. Length and complexity of your video

To answer why, it is essential to budget video in your marketing budget, let’s break it down into even simpler terms. Ask yourself this series of questions that Vidzu Media’s Production Manager, Meaghan Anselm, would ask you if you were meeting for an introductory call about a potential video project. Download the list here.

The list is a good starting point before reaching out about the video. We love walking clients through the video production process.

Content creation is a vital component of any marketing strategy. Understanding what compelling content you want to create, what to charge for, and which creation tools to use are essential for success. By investing in your content creation process, you can produce high-quality content that resonates with your target audience, drives engagement, and ultimately achieves your marketing goals.

Let Vidzu Media make high-quality content for you. Contact us at