Whether you want to promote a product, service, event, or story, video is a powerful way to capture your audience’s attention and communicate your message. Videos have become essential to how people interact with the world and have been a potent and successful marketing tool in the last decade. Why? For one, videos are more engaging than written content and are far more accessible for people to digest information. According to McQuivey’s Forrester study, How Video Will Take Over the World, “Video is worth 1.8 million words.” 1.8 million words, exactly. His reasoning is simple: if we all agree with his perspective that “a picture is worth 1,000 words,” then the number of individual pictures (or frames) in a 60-second explainer video works out to 1.8 million words when you do the math.
Additionally, videos make it easier for viewers to get a feel for a product or service and how it functions before making any commitment or purchase. This is because our brains can process visuals much more quickly than text. So, when you’re talking about a product or service, remember you have only a few seconds to grab your audience’s attention before making any commitments or purchasing; video is the medium of choice for this. A business should start thinking about when to hire a video production company when they have a clear idea about why they want a video, what they will use it for, and who it is targeted at.
What Can You Do Before Meeting a Video Production Company?
Your goal in creating any video is to stand out from the crowd and achieve your company’s goals, whether generating more sales for a product or service, promoting the business, or a specific story that builds awareness. Those goals should be discussed before meeting a company, or have a general idea of what you want to achieve with the video. Here are some things to consider before you start filming:
- Know your audience: Who are you trying to reach with your video? What are their needs, interests, and pain points? How can you address them in your video? Knowing your audience will help you tailor your content, tone, and style to suit them.
- Define your objective: What do you want your video to accomplish? Do you want to inform, educate, entertain, inspire, or persuade your audience? Do you want them to take a specific action after watching your video? A clear objective will help you focus on your message and measure your results.
- Plan your story: What is the main idea or message you want to convey in your video? How will you structure your video to tell a compelling story? What are the key points or scenes you want to include? How will you hook your audience in the beginning, keep them interested in the middle, and end with a solid call to action? Planning your story will help you create a coherent and captivating video.
- Choose your format: What type of video are you going to create? Will it be a live-action video, an animated video, a screencast video, or a combination of these? What tools and equipment will you need to create your video? How long will your video be? Your format will help you determine the best way to present your video.
Benefits of working with a Video Production Company
Consider working with a video production agency if you want to create a high-quality and professional video for your brand or business. A video production agency can also bring their expertise, creativity, and resources to your video and help you avoid common pitfalls and mistakes. Working with a video production agency can save you time, money, and hassle and ensure that your video meets your expectations and goals.
Another benefit of working with a video production agency is that it can be more cost-effective than creating your video internally. Making your video can be expensive and time-consuming, especially if you need the right skills, tools, and equipment. You might have to invest in cameras, microphones, lighting, software, and other equipment or hire freelancers to help you with the production. You might also have to spend much time learning how to use the tools, planning the video, filming the video, editing the video, and distributing the video. This can add up to a lot of money and effort, and you might not get the desired results.
On the other hand, hiring a video production agency can save you money and time and guarantee a high-quality video. A video production agency already has the skills, tools, and equipment to create your video, and they can handle everything from start to finish. You don’t have to worry about buying or renting any gear or learning how to use it. You tell them what you want, and they will do the rest. A video production agency can also offer you a fixed price for your video, so you know exactly how much it will cost and what you will get. A video production agency can help you create a video that meets your budget, deadline, and goals.
Creating a video for a brand or business can be a rewarding and fun experience, but it also requires some planning and preparation. By following these tips, you can create a video that will resonate with your audience and achieve your objectives.