We at Vidzu Media had the opportunity to work with the Build-A-Bear Foundation to create an inspiring brand storytelling video that captured the essence of the Bear Hugs initiative. With a mission to bring joy to sick children across America, the Build-A-Bear Foundation donated 20,000 teddy bears to 24 hospitals all over the country as part of their 20th Birthday celebration. The story was centered around a teddy bear made with love, and our approach was to follow the journey of Bear Hugs Bears being hugged and tagged in the BAB workshop all the way to the arms of grateful children in hospitals all across America.

Our video showcases the impact that the initiative had on sick children, with real BAB employees, kids, and their parents sharing their heartwarming experiences. We wanted to make room for the real heroes here: the brave children and their Bear Hugs bears, rather than making Build-A-Bear look like heroes (although they are to us). The objective was never to sell more bears but rather to share an authentic story that would inspire others to give back to their communities.

The 4 part series with three teasers and the final brand video attracted over 400,000+ views in just two weeks, with thousands of likes and comments. The initiative required hundreds of Build-A-Bear employees and volunteers, a UPS sponsorship to provide logistics and shipping, and the United Way to help coordinate it all. We at Vidzu Media were honored to be a part of this incredible initiative that brought comfort and joy to 20,000 sick children across America.

At Vidzu Media, we specialize in creating authentic brand storytelling videos that capture the essence of a brand’s mission and values. Our goal is to inspire viewers to take action and make a difference in their communities. Contact us to see how we can help you tell your brand’s story through video.