WHAT IS AN ENGINEER?

Washington University School of Engineering

The Engineering School at Washington University in St. Louis wanted to create a video to show the school’s personality and mission, while highlighting the far-reaching and advanced research they are engaged in. The video’s purpose is to show prospective students, high school age and up, what Wash U Engineering is all about.
Engineering itself is a complex discipline that contains many areas of focus and requires interdisciplinary efforts to achieve success. It’s a hard thing to define. UPBrand welcomed the challenge. After researching the researchers, we put together a script that explored not only what Engineering looks like, but the philosophical underpinnings that drive progress in the field. The result is a video that shows, holistically, what it means to be an engineer; a video that took home both a Silver Addy Award and a Gold Educational Advertising Award.