When Build A Bear launches a new product it’s a very big deal.
We had worked with them before focusing on the work of their Bear Hugs organization, but this was a little different. Their latest offering allowed customers to record their own voice when building furry friends. They wanted a video not only let customers know about the new product, but also showed the emotional impact of hearing a loved ones voice at a special time.
When Vidzu took on this project we knew we wanted the focus to be on the furry friends themselves. We wanted to highlight all kinds of life events and really feel the impact of those moments. Finally we wanted to focus on the comfort that comes from a Build A Bear friend when someone is far away.
The final piece was shared on the the company’s social outlets and was very successful. It generated over eleven thousand views on Facebook alone and was well received by the Build A Bear fans.