Pop quiz, hotshot – you need to create a commercial spot for one of the most respected, revered, and sought-after whiskey brands in the world that has over 100 years of distillery excellence but ZERO marketing presence. What do you do? WHAT DO YOU DO?
Our team wanted to focus on the experience of enjoying Pappy Van Winkle without the usual pretension that comes with drinking high end liquors. Using a combination of 3D animation and polished commercial live-action video, we took aim at the arms-length nature of luxury goods and showed our hero character just simply enjoying the whiskey itself.