El Mayor introduces Cristalino. The latest tequila to leave it’s mark. For the launch of this new tequila El Mayor wanted to show what makes it unique. UPBrand Collaborative, our sister agency, worked with us to develop an animation to show the process of making this crisp clear tequila.
Taking inspiration from the bottle, specifically the label, the look was kept to black and white with ink and paper textures. The result was just like the tequila itself, crisp, bright and clear.