Rawlings

Rawlings Gold Glove

Product Launch

Rawlings Sporting Goods knew they had an extremely special product on their hands with their re-designed Gold Glove Series baseball glove. UPBrand Collaborative teamed up with Vidzu Media to create a video that captured the aura and originality of the premium Gold Glove series. The story blends the eternal optimism of the high school and college ballplayer with the magical hope of a new glove.